Last modified: 07/10/2019

Forefront Dermatology and its affiliates (hereafter, “Forefront Dermatology,” “we,” or “our”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website at and our affiliated practices’ websites (the “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies only to the information collected on the Website and does not apply to information collected by Forefront Dermatology offline or through any other means, including on any other website operated by Forefront Dermatology or any third party.

For information on how Forefront Dermatology and its affiliates may use and disclose your health information and how you can get access to such information, see Forefront Dermatology’s Notice of Privacy Practices.

This policy may change from time to time. It is our policy to post any changes we make to this policy on this page. Your continued use of the Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Please read this policy carefully to understand Forefront Dermatology’s practices. If you do not agree with this policy, your choice is not to use the Website. By accessing or using the Website, you agree to this policy.


The information and advice published or made available on the Website is intended solely for informational purposes only and is not a substitute for professional medical advice, nor does it establish or constitute a physician-patient relationship. Please see your physician promptly with any healthcare related questions.

Information Collected

Forefront Dermatology collects several types of information via the Website:

  • Personal Information: Forefront Dermatology may collect personal information that identifies you as an individual (“Personal Information”) such as name, e-mail address, mailing address, phone number, age and or date of birth, gender, insurance information, health and medical information or other protected health information, account numbers, financial and payment information such as credit card information, and any other information you choose to provide us. 
  • Usage Information: Forefront Dermatology may also collect certain information about the use of the Website and other information made available by your web browser or internet service provider (collectively, “Usage Information”). Usage Information may include your language settings, browser type, operating system, numerical IP address, location and pages viewed.

Forefront Dermatology may obtain certain of this Usage Information by installing a “cookie” on your computer/device (or using a third party to do so). Forefront Dermatology may also use cookies to store certain data and your previous choices and preferences. For example, cookies may be used to remember your user name and password, thereby simplifying the process of signing in to your account.

How We Use Your Information

Forefront Dermatology may use information that we collect (including Personal Information) for one or more of the following purposes:

  • To provide you with information, products, or services that you request from us; 
  • To transact business with you such as to allow you to pay your balance on-line, order products, schedule an appointment, subscribe to our newsletter, respond to a survey or fill out a form;
  • To respond to your inquiries or provide you with information regarding Forefront Dermatology and the Website;
  • As Forefront Dermatology believes necessary or appropriate: (a) to comply with legal processes and to respond to requests from public and governmental authorities; (b) to investigate security breaches; (c) to enforce the Website’s Terms & Conditions of Use; and (d) to protect Forefront Dermatology’s rights, privacy, safety and property and the rights, privacy, safety and property of others;
  • To fulfill any other purpose for which you provide it;
  • In any other way Forefront Dermatology may describe when you provide the information; and
  • For any other purpose with your consent.

Use of Non-Personally Identifiable Information

We use or may use Usage Information to determine traffic data (such as page views, visits, and unique visitors), geographic data (such as country, region, city, state), technology used (such as browser, device, operating system, java information, cookies and others), data path (such as entry and exit pages, exit links, page reloads, time spent on pages, flow through the Website and single page visits) and methods used to visit the Website (such as referring domains, referrers, search engines and search words used).

Third Party Sites and Services

The Website may contain links to other websites (“Linked Sites”). Forefront Dermatology is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by Forefront Dermatology of the site or any association with its operators. Forefront Dermatology does not control nor take responsibility for the content of any Linked Sites, including without limitation any link contained in a Linked Site, or any changes or updates to a Linked Site.

Third party sites and organizations deliver certain services made available via By using any product, service or functionality originating from the Website, you acknowledge and consent that Forefront Dermatology may share such information and data with any third party with whom Forefront Dermatology has a contractual relationship to provide the requested product, service or functionality on behalf of users and customers.

Third Party Accounts

You will be able to connect your Forefront Dermatology account to third party accounts. By connecting your Forefront Dermatology account to any third party account, you acknowledge and agree that you are consenting to the continuous release of information about you to others (in accordance with your privacy settings on those third party sites). If you do not want information about you to be shared in this manner, do not use this feature.

Data Security

We implement a variety of security measures for the Website to maintain the safety of your personal information from any loss, misuse or change of information that is under our control. Such security measures include firewalls, access restrictions and password protection.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Sockets Layer (SSL) technology and then encrypted into our payment gateway provider’s database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your credit card information will not be stored on our servers. All other information collected through the Website will be retained for the length of time permitted by law. Personal identifiable information can be removed from our database at your request however we will retain non-personal identifiable information indefinitely.

Backup files contain records with your personal information. Removing a file from our active list does not remove the information from our back up files immediately however will be removed through the normal back up cycle.

Unfortunately, the transmission of information via the internet is not completely secure and we cannot guarantee the security of your personal information transmitted to or through the Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. If you wish to keep the information you send us private, please do not use the email links or forms. Instead, contact us by phone at 1-920-663-9010.

Children Under the Age of 16

The Website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on the Website or provide any information about yourself to Forefront Dermatology, including your name, address, telephone number, or email address. If we learn we have collected or received personal information on the Website from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us using the information below.

Contact Us

If there are any questions regarding this policy you may contact us using the information below.

Forefront Dermatology
Attn: Marketing Department
801 York Street
Manitowoc, WI 54220

Electronic Communications

You consent to receive electronic communications from Forefront Dermatology and you agree that all agreements, notices, disclosures and other communications that we provide to you electronically, via email and/or on the Website satisfy any legal requirement that such communications be in writing.

International Users

The Website is controlled, operated and administered by Forefront Dermatology from our offices within the USA. If you access the Website from a location outside the USA, you are responsible for compliance with all local laws. You agree that you will not access or use the Website in any jurisdiction or in any manner prohibited by any applicable laws, restrictions or regulations.


We reserve the right to modify or amend this policy at any time. All changes will be effective immediately upon posting to the Website. Each version of our policy will be prominently marked with an effective date. Your continued use of the Website after the effective date of this policy (as modified from time to time) indicates your agreement to the terms hereof. If you disagree with any of the terms, please do not use the Website.